Our Story

Meet Heavenly London, the pioneers in diamond alternative jewellery. A mother-daughter business founded in 1993, Heavenly London was born out of a desire to create covetable pieces for friends and family. 

With a message that's spanned two generations, the same ethos remains today as always; to create luxury sustainable diamond alternatives that are accessible to all. 

A favourite with modern men and women who value variety as much as craftsmanship, these diamond alternatives are also made without harmful impact to the planet so that people can really look fabulous and feel great about their fashion choices.

“These imitation diamonds shine blindingly bright and make me feel impossibly expensive" - Billy Bhatia, Stylist

Made With Care

Sustainability is a central part of our core vales.

We believe that all businesses no matter what size, have an important role to play to meet the environmental, social and economic needs of the present without compromising the ability of future generations to meet theirs. 

That’s why we use responsibly-sourced sustainable metals and gem stones such as conflict-free moissanite, cubic zirconia and lab-grown diamonds.

We use recyclable packaging that reduces the impact on our planet, and ensure that everyone in our supply chain is paid fairly and works in a safe environment. 


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Sustainability promise
We only use sustainable materials